Course Outline

Pricing of goods / services

  • Exploring the variety of pricing strategies
  • Managing pricing within product life cycle
  • Developing tactics that support pricing objectives
  • How to avoid price wars?
  • Price and Profit: the dangers of discounting
  • Price adapting and manipulating. Ways to make a price seem low
  • Price flexibility: key factors and ways of calculation
  • Choosing the right pricing strategy for your products and services on the local market

International Pricing Strategies

  • Understanding pricing in your specific markets from an international perspective
  • Differences in pricing the consumer goods on the international market
  • Regional examples: Middle East, Eastern and Central Europe, Asia, North America
  • Actual pricing situations in your markets. Pricing strategies relevant to you and your competitors
  • Choosing the right strategy for your products and services across international markets

Benefits to you

  • Getting essential knowledge and the most up-to date information about pricing strategies
  • Obtaining the right tools to increase and expand your business
  • Learning from the best practice of successful pricing strategies implementation will get your company into new markets and enable you to find new clients
  • Acquiring the best solutions and useful instruments relevant to your company/industry
 7 Hours

Number of participants


Price per participant

Open Training Courses require 5+ participants.

Testimonials (3)

The pricing strategies. Need to have more real case examples on the strategies and the pricing methods.

Ruziham A Razak - Telekom Malaysia Berhad
Course - A Practical Guide to Successful Pricing Strategies

The exchange of ideas and the interactive nature of the conversations.

Ian Reddall
Course - A Practical Guide to Successful Pricing Strategies

I was benefit from the interesting and clear ideas and suggestions.

Vincent van Walt
Course - A Practical Guide to Successful Pricing Strategies

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