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Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Key features and benefits
- Understanding the Salesforce Marketing Cloud architecture
- Integration with Salesforce CRM
Email Studio
- Basics of email marketing
- Navigating the Email Studio interface
- Creating and managing email templates
- Segmentation and subscriber management
- Conducting A/B testing and email analytics
Journey Builder
- Introduction to customer journeys
- Designing and building customer journeys
- Triggering mechanisms and journey settings
- Personalization and dynamic content
- Analyzing journey performance
Audience Builder and Segmentation
- Understanding audience builder
- Creating segmented audiences
- Data import and management
- Cross-channel segmentation strategies
Automation Studio
- Introduction to marketing automation
- Automation studio interface and features
- Building and managing automation workflows
- Integrating automation with journeys
- Reporting and analytics for automation
Mobile Studio
- Mobile marketing essentials
- SMS and MMS marketing strategies
- Setting up mobile campaigns
- Mobile messaging and push notifications
- Analyzing mobile marketing performance
Social Studio
- Integrating social media with marketing cloud
- Social media marketing strategies
- Managing social media content and engagement
- Social listening and analytics
Advertising Studio
- Overview of advertising studio
- Creating and managing advertising campaigns
- Audience building for advertising
- Tracking and measuring ad performance
Data Management
- Understanding data structure in marketing cloud
- Data import and export techniques
- Data security and compliance
- Using data extensions and SQL queries
Summary and Next Steps
Requirements
- Basic understanding of digital marketing
- Basic knowledge of Salesforce CRM
Audience
- Marketing professionals
- Salesforce administrator
21 Hours
Testimonials (5)
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - 个人
Course - Salesforce CPQ for Administrators
It was very practical with many examples and exercises..
Daria-Stefania Teaca - NTT DATA Romania S.A.
Course - SAP S/4 Hana (S/4Hana)
The logical structure of the training, the well-prepared materials and exercises.
Vestale Magda - NTT DATA Romania S.A.
Course - SAP S/4 Hana (S/4Hana)
Joe was great, really engaging and knew his stuff. Great session, thank you again!
