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Course Outline
Strategic Planning Overview
- Strategic planning - why, when and what for?
- When is strategic planning not desirable? Sometimes strategic planning can make a bad situation much worse if not handled delicately
Strategic Analysis
Strategic Planning Levels
- Corporate Strategy in general
- SBU/Business and Division Strategy
- Operational Strategy
Creating the Strategic Plan
- Vision
- Mission
- Values and behaviours
- Goals, tasks and responsibilities
Methodologies
- Creating tasks using the SMART framework
- Benchmarking and the importance of finding win-win partnerships to benefit your practice
Tools to create your strategic plan
- The SWOT analysis – the most widely misused business administration tool ever created. How to use it the right way
- PESTLE analysis – understanding your healthcare environment to identify and offset risk
- Michael Porter’s Five Forces – big picture planning
- Decision matrices – how to get everyone onboard and behind the plan without conflict
- Lean Canvas modified as the ultimate Primary Care planning tool
Strategy Implementation
- Information systems
- Assigning tasks
- Employee motivation
Strategic planning as an Ongoing Process
- Who should be responsible for strategic improvements?
- Using Business Motivation Model software to keep your strategy up to date
- How to relate your processes to your business plan
About the trainer
- The business coach for this course works for the European Union as an expert consultant on the Horizon 2020 programme and is responsible for evaluating Primary Care funding proposals in regards to care of the elderly.
- For five years, he worked for the largest independent medical media company in Europe in the role of Vice President Marketing and was a member of the management board. As a result, he has a good understanding of primary care best practice throughout Europe.
- For the past 12 years he has worked with the National Health Service in Primary Care as an advisor in the field of HR, strategy, patient retention, back office streamlining and the ethical attraction of new patients.
- He teaches the executive MBA programme at one of the best economic universities in Europe
Requirements
You need to be working in the healthcare industry and to have a desire to learn practical skills to make your life easier. The content is MBA level however no prior knowledge is needed in order to understand the concepts and to learn new skills.
14 Hours
Testimonials (3)
1.The presentation style of Mr. Andrew, engaging with the style of audience.
MUHAMMAD ZAID SALMAN - GAS MALAYSIA DISTRIBUTION SDN BHD
Course - Market Forecasting
The references on the material, and everything else that was provided during the training. However, I would recommend advertising this training so more people can attend.
Freddie Martinez - City of Spruce Grove
Course - Balanced Scorecard
I liked the alistair's knowledge and presentation style.