План на курса
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
Изисквания
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Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
Oтзиви от потребители (4)
Откровеност, чувство за хумор, подход и знания на домакина
Justyna - e-file
Course - Mindfulness Workshop
Machine Translated
Беше полезен опит както от професионална, така и от personal гледна точка. Обучителят беше много информиран и ни даде важна информация, която да използваме на работното място, но и в личния живот. Успях да разсъждавам върху собствените си черти на характера и тези на хората около мен и чрез тях да се възползвам или да подобря себе си. Упражненията за управление на стреса бяха прости и полезни за прилагане.
Sara Sertori - ASSTRA Forwarding AG
Course - Stress Management and Prevention
Machine Translated
Бих искал да благодаря на треньора Абхи за това ползотворно обучение. Оценяваме го, че се опитва да опознае всички присъстващи, за да може по-добре да се погрижи обучението за нашите нужди. Харесва ми как имаше баланс между теория и дейности, който ни държи ангажирани. И колко точно и сбито беше съдържанието.
Rainey Clarecia - Talentvis
Course - Communicating and Influencing - For Managers and Team Leaders
Machine Translated
Due to the activities from each content, I understood their main ideas/ concepts very well within a short time. I would like to say that the activity reflects on not only our current situation but also how to advance the skill & knowledge effectively and efficiently.