Course Outline
- Research questions and problems
- The nature of research in business
- What kind of business problems need a research study?
- What are the key issues in research methods?
- Inductive or deductive reasoning, explanation, prediction
- Identyfing and reviewing relevant literature
- Choosing research approaches and strategies
- Research paradigms for business
- Qualitative and Quantitative methods and how they can be related
- Criteria of validy and reliability in the context of business research
- Selecting appropriate sampling technique for different research studies
- Quantitative research methods
- Types of data for analysis
- Choosing appropriate methods and tools
- Statistical methods
- Designing questionnaire and testing
- Using secondary data
- What to look for a secondary data and where to find it
- The contribution of secondary data to business research
- The advantages of using secondary data in business research
- Presenting research reports and communication
- Writing a report from research
- Content of a report for a business audience
- Communicating results, methods and media
- Producing presentations of key findings
- Code of professional conduct and ethics
- Code of ethics
- History, Concept of informed consent
- Data Ownership
- Privacy and technology
- Anonymity
- Data Validity
- Algorithmic Fairness
- Consequences for society
- Code of professional conduct
Requirements
There are no specific requirements needed to attend this course.
Testimonials (4)
examples and exercises
Kamil
Course - Introduction to Data Science and AI using Python
Machine Translated
All the examples used and the lecturing style was on point even for a begginer i was able to understand and the training was so patient and always willing to go extra mile when in need of assistance.
Mathipa Chepape - Vodacom
Course - Big Data Business Intelligence for Telecom and Communication Service Providers
It is great to have the course custom made to the key areas that I have highlighted in the pre-course questionnaire. This really helps to address the questions that I have with the subject matter and to align with my learning goals.
Winnie Chan - Statistics Canada
Course - Jupyter for Data Science Teams
Intensity, Training materials and expertise, Clarity, Excellent communication with Alessandra