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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria capabilities
  • Industry-specific use cases and applications
  • Practical lab: Configuring the Vertex AI environment

Image Generation with Imagen

  • Designing prompts for high-fidelity images
  • Managing style, consistency, and brand identity
  • Practical lab: Developing product-specific imagery

Video Creation with Veo

  • Implementing text-to-video generation workflows
  • Editing and polishing generative video content
  • Practical lab: Producing concise marketing videos

Speech and Audio with Chirp

  • Leveraging text-to-speech and speech-to-text features
  • Exploring voice cloning and accessibility solutions
  • Practical lab: Crafting branded audio experiences

Music Generation with Lyria

  • Creating generative compositions across various genres
  • Integrating music into marketing and media campaigns
  • Practical lab: Composing custom background music

Combining Media Modalities

  • Chaining outputs across multiple models (image, audio, and video)
  • Constructing multimodal workflows for enhanced storytelling
  • Practical lab: Assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Addressing ethical considerations and ensuring brand safety
  • Optimizing workflows for scalability and regulatory compliance
  • Reviewing case studies of successful enterprise adoption

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental grasp of generative AI principles
  • Knowledge of media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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