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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria capabilities
- Industry-specific use cases and applications
- Practical lab: Configuring the Vertex AI environment
Image Generation with Imagen
- Designing prompts for high-fidelity images
- Managing style, consistency, and brand identity
- Practical lab: Developing product-specific imagery
Video Creation with Veo
- Implementing text-to-video generation workflows
- Editing and polishing generative video content
- Practical lab: Producing concise marketing videos
Speech and Audio with Chirp
- Leveraging text-to-speech and speech-to-text features
- Exploring voice cloning and accessibility solutions
- Practical lab: Crafting branded audio experiences
Music Generation with Lyria
- Creating generative compositions across various genres
- Integrating music into marketing and media campaigns
- Practical lab: Composing custom background music
Combining Media Modalities
- Chaining outputs across multiple models (image, audio, and video)
- Constructing multimodal workflows for enhanced storytelling
- Practical lab: Assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Addressing ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and regulatory compliance
- Reviewing case studies of successful enterprise adoption
Summary and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental grasp of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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