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Course Outline
Introduction
What is Matomo?
Installing and Configuring Matomo
Exploring Matomo Features
Integrating Matomo
Tracking Goals and Events
Understanding Segments and Funnels
Users Flow
Heatmaps and Session Analysis
Media and Form Analytics
Utilizing Search Engine Keywords
Custom Reports and Roll-Ups
Multi-Channel Attribution
A/B Testing
Activity Audit Log
White Label Solutions
Summary and Next Steps
Requirements
- Familiarity with data and data analytics concepts
Target Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
14 Hours
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
