Whether delivered online or onsite, instructor-led live Social Media (Social Networking) training courses demonstrate through discussion and hands-on practice how to understand, plan and implement a Social Media strategy. Social Media courses cover both the business and technical aspects of implementing a successful Social Media initiative. Some of the topics covered in our courses include how to use Social Media Analytics to gather data from blogs and other websites to better understand customer sentiment and make better decisions (e.g., in marketing campaigns, customer services, etc.).
Social Media training is available as "online live training" or "onsite live training". Online live training (aka "remote live training") is carried out by way of an interactive, remote desktop. Sofia onsite live Social Media trainings can be carried out locally on customer premises or in NobleProg corporate training centers.
NobleProg -- Your Local Training Provider
Crystal Business Center
ул. "Осогово" 40, Sofia, Bulgaria, 1303
Crystal Business Center is located in the central part of Sofia, on the corner of "Osogovo" street. and "Todor Aleksandrov" blvd. The building is easily accessible by metro (only 50 m from Opalchenska station) and other public transport. Its total area is 8000 sq.m. The office area is 6171 sq.m.
This course is ideally suited for professionals engaged in digital marketing and strategy. It delves into the fundamental concepts necessary to establish a strong presence across digital media. The program offers delegates a comprehensive introduction to core digital marketing disciplines, including mobile and social media marketing, email marketing, PPC, and SEO. By the conclusion of the training, participants will appreciate the critical role of analytics and strategic planning, reinforced by practical, real-world examples.
This program is ideal for professionals involved in digital marketing and strategic planning.
It explores the fundamental concepts necessary to establish a strong presence in China via digital channels. Participants will be introduced to core digital marketing principles, covering areas such as mobile marketing, social media engagement, email campaigns, pay-per-click (PPC) advertising, and search engine optimization (SEO).
Upon completion, learners will grasp the critical role of analytics and strategy, reinforced by practical examples.
Over a seven-hour intensive session, participants gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats. This training is highly practical, with participants spending the majority of their time within the Google Ads platform, manually configuring a campaign guided by the instructor. Beyond initial setup, learners will discover strategies to optimize their campaigns for better performance.
The course is led by an industry practitioner actively managing Google advertising campaigns. The final 30 minutes are reserved for a Q&A session, allowing participants to receive direct answers to their specific questions regarding Google Ads.
Target Audience: The Google Ads Fundamentals Course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise in Google's premier advertising tool.
Gain a comprehensive understanding of the opportunities available in internet marketing.
Master the nuances of advertising platforms and understand the critical role of SEO and analytics.
Learn how to develop a marketing strategy tailored to your personal and corporate needs.
Acquire the expertise to construct effective strategies and operational processes.
Understand best practices for collaborating with other digital agencies.
Skills Acquired
Strategic planning and formulation.
Evaluating strategy performance and outcomes.
Selecting the most relevant priority platforms for your specific field of activity.
Establishing efficient collaboration processes with agencies and assessing their results.
Professional Attitudes
Conscious oversight of marketing initiatives, whether managed by an internal team or an external agency, along with the preparation of digital strategies.
Confidence in executed activities and a deep awareness of the steps and tests conducted.
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Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
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