Digital Marketing in China Training Course

A robust digital presence is vital for business survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touch points ultimately shapes how your target audience perceives your company and determines whether they choose to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses aiming to evaluate and reinforce their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will analyze how your brand is discussed on online channels outside your control, thereby evaluating brand perception.

Upon completing the online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

While this course is categorized under 'Brand Management', it intersects with numerous other organizational disciplines, ranging from customer experience and online user journeys to insight discovery, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and enhance a brand's positioning in a specific market.
• Construct a results-oriented brand strategy and integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the era of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Manage online social listening.
• Utilize AI to streamline the process of conducting routine brand audits.

This instructor-led, live training in Bulgaria (online or onsite) targets beginner to intermediate social media managers and marketing professionals who aim to build and manage online communities, create impactful content strategies, and enhance brand engagement.

Upon completing this training, participants will be able to:

• Identify target audiences and customize social media strategies accordingly.
• Choose the most suitable social media platforms based on business objectives.
• Design effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and assess their performance.
• Engage and moderate online communities effectively.
• Manage social media crises and safeguard brand reputation.
• Adopt ethical best practices and social media policies.

This course is ideally suited for professionals engaged in digital marketing and strategy. It delves into the fundamental concepts necessary to establish a strong presence across digital media. The program offers delegates a comprehensive introduction to core digital marketing disciplines, including mobile and social media marketing, email marketing, PPC, and SEO. By the conclusion of the training, participants will appreciate the critical role of analytics and strategic planning, reinforced by practical, real-world examples.

This instructor-led live training in Bulgaria (online or onsite) is designed for beginner-to-intermediate level general staff eager to master the fundamental concepts of digital marketing, direct marketing strategies, and the effective use of SaaS tools for marketing purposes.

Upon completion of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing within the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored specifically for SaaS products.

Digital sales integrates classic selling methods with contemporary digital channels to more effectively attract, engage, and retain clients. This training program provides participants with actionable strategies and resources to enhance their online presence, elevate the customer experience, and achieve measurable business growth.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level sales professionals seeking to improve their digital selling and customer engagement capabilities to drive stronger sales outcomes in online environments.

After completing this training, participants will be able to:

• Utilize digital channels efficiently to attract and convert new clients.
• Conduct engaging and professional sales interactions online.
• Foster customer loyalty through consistent and tailored follow-up.
• Employ digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises using digital tools and scenarios.
• Realistic simulations of sales interactions.

Customization Options

• This course can be tailored to your organization’s specific products, services, and digital sales strategy.

Over a seven-hour intensive session, participants gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats.
This training is highly practical, with participants spending the majority of their time within the Google
Ads platform, manually configuring a campaign guided by the instructor.
Beyond initial setup, learners will discover strategies to optimize their campaigns for better performance.

The course is led by an industry practitioner actively managing Google advertising campaigns. The final 30 minutes are reserved for a Q&A session, allowing participants to receive direct answers to their specific questions regarding Google Ads.

Target Audience:
The Google Ads Fundamentals Course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise in Google's premier advertising tool.

This instructor-led, live training in Bulgaria (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Takeaways from the Course:

• Gain a comprehensive understanding of the opportunities available in internet marketing.
• Master the nuances of advertising platforms and understand the critical role of SEO and analytics.
• Learn how to develop a marketing strategy tailored to your personal and corporate needs.
• Acquire the expertise to construct effective strategies and operational processes.
• Understand best practices for collaborating with other digital agencies.

Skills Acquired

• Strategic planning and formulation.
• Evaluating strategy performance and outcomes.
• Selecting the most relevant priority platforms for your specific field of activity.
• Establishing efficient collaboration processes with agencies and assessing their results.

Professional Attitudes

• Conscious oversight of marketing initiatives, whether managed by an internal team or an external agency, along with the preparation of digital strategies.
• Confidence in executed activities and a deep awareness of the steps and tests conducted.

SCM (Supply Chain Management) refers to the control of activities involved in taking goods and materials from supplier to consumer.

In this instructor-led, live training, participants will learn the fundamentals of SCM as they apply to the China market. This training is aimed at managers who wish to enter the Chinese market. It includes a series of discussions, case studies and exercises to help participants prepare for real-world implementation and practice.

By the end of this training, participants will be able to:

• Understand the dynamics of SCM in China vs SCM in other countries
• Take advantage of China-specific innovations in the supply chain to develop an SCM strategy
• Implement an integrated end-to-end approach to SCM
• Negotiate on price with local suppliers
• Identify key global sourcers and other players in the China supply chain
• Conduct a detailed analysis of common business sourcing problems in China

Audience

• Sourcing Managers
• Persons involved in the SCM process

Format of the course

• Part lecture, part discussion, exercises and hands-on practice

This instructor-led live training in Bulgaria (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.