Course Outline
Essentials of Adobe Creative Cloud Workflow
- Exploring the roles of Photoshop, Illustrator, Premiere Pro, and After Effects within a business content workflow.
- Selecting the appropriate application for graphics, video, and motion tasks.
- Organizing files, libraries, linked assets, and project folders to facilitate efficient team collaboration.
Crafting Polished Graphics with Photoshop
- Utilizing layers, smart objects, masks, selections, and adjustment tools.
- Retouching and optimizing images for campaigns, presentations, websites, and social media platforms.
- Hands-on exercise: Construct a branded promotional visual using provided assets.
Developing Reusable Brand Assets with Illustrator
- Designing and refining vector shapes, icons, logos, and supporting graphic elements.
- Applying typography, color, and layout decisions to maintain brand consistency.
- Hands-on exercise: Create a collection of reusable business graphics or marketing assets.
Editing Business Video in Premiere Pro
- Importing and organizing media, setting up sequences, and managing an efficient editing workflow.
- Refining cuts, adding titles and transitions, and preparing content for internal or marketing purposes.
- Enhancing video with basic color correction, audio cleanup, and export settings for various channels.
- Hands-on exercise: Edit a short promotional or internal communication video.
Producing Basic Motion Graphics with After Effects
- Working with compositions, layers, keyframes, and essential animation controls.
- Creating animated text, logo reveals, and simple motion elements for digital content.
- Hands-on exercise: Produce a short animated intro, title sequence, or social media motion asset.
Integrating Projects Across Applications
- Transferring and updating assets between Photoshop, Illustrator, Premiere Pro, and After Effects.
- Exporting and packaging deliverables for web, presentations, social media, and internal communications.
- Hands-on exercise: Combine graphics, video, and animation into a single final content piece.
Review and Practical Best Practices
- Applying workflow tips for faster production, cleaner file management, and more consistent output.
- Reviewing participant work and identifying realistic improvements for workplace projects.
- Planning next steps for continued practice and team adoption following the training.
Requirements
- Fundamental understanding of Adobe Creative Cloud applications and standard design workflows.
- Prior experience in creating simple graphics, editing images, or handling short-form video content.
- Proficiency in using a computer for creative tasks, including managing files and directories.
Target Audience
- Marketing and communications specialists producing visual content for organizational use.
- Designers and content creators seeking to enhance their Adobe workflow across various applications.
- Corporate teams tasked with graphic design, video editing, and digital content production.
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
