Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Effective Prompt Engineering with ChatGPT
- Foundational overview of ChatGPT and the principles of prompt design.
- Content creation strategies: drafting emails, generating summaries, compiling reports, and sparking ideas.
- Automating repetitive duties through the creation of custom prompts.
Integrating Google AI Ultra (Gemini) into Daily Work
- Introduction to Gemini’s capabilities within Google Docs, Sheets, and Gmail.
- Real-time assistance with writing, summarizing data, and generating insights.
- Enhancing collaborative workflows with AI support across the Google ecosystem.
Generative AI for Visual and Video Content
- Survey of key platforms: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Designing and refining AI-generated images for presentations and marketing campaigns.
- Producing video assets using text-to-video conversion technologies.
Microsoft 365 AI Capabilities (Copilot)
- Exploring Microsoft Copilot features in Word, Excel, and Outlook.
- Efficient document summarization and communication drafting.
- Data visualization and spreadsheet automation powered by Copilot.
Cybersecurity and Responsible AI Usage
- Analyzing data privacy concerns and risks associated with AI-generated content.
- Establishing best practices for ethical AI adoption within organizations.
- Addressing compliance requirements and implementing risk mitigation strategies.
Practical AI Applications in Creative Processes
- AI-supported ideation techniques for communication teams.
- Iterating designs and prototyping solutions with AI assistance.
- Reviewing case studies in video production and social media content creation.
Accessible and Free AI Tools for Everyday Tasks
- Review of tools offering free tiers, such as Notion AI, Grammarly, DALL·E, and Canva AI.
- Strategies for selecting the right tools based on specific workplace needs.
- Guided experimentation and hands-on exploration of selected tools.
Course Summary and Action Plan
Requirements
- Working knowledge of standard office suites, including Microsoft 365 and Google Workspace.
- Practical experience with digital communication channels or content production workflows.
- General familiarity with cloud-based platforms and online utility tools.
Target Audience
- Professionals in communications and PR.
- Graphic designers and multimedia producers.
- Content creators and digital marketing specialists.
