Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 40 hours
Course Outline
1. Product Conceptualization
- Recognizing customer needs
- Conducting market and competitor assessments
- Estimating market size linked to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing initiatives based on value and effort
- Developing value maps and identifying desired outcomes
2. Product Development
- User-centered design (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Managing the backlog and crafting user stories
- Applying early validation techniques (MVP, experiments)
- Establishing key product metrics
- Conducting a Practical Design Thinking workshop
- Applying prompt engineering for leaders (AI application in products)
- Implementing data-driven design principles
- Creating service design blueprints (service mapping)
- Refining backlog management and prioritization (expert-led session)
3. Product Delivery to Customers
- Managing releases and product roadmaps
- Implementing go-to-market strategies
- Handling onboarding and evaluating post-launch user experience
- Collecting feedback in production environments
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Developing monetization and pricing strategies
- Analyzing funnels
- Evaluating customer value (LTV, CAC, ROI)
- Driving data-informed iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Managing Product P&L
- Preparing the business case
Conclusion and Future Steps
Requirements
- A foundational understanding of banking operations
- Hands-on experience in digital product development
- Basic familiarity with AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking experts engaged in AI-driven product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
