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Duration 40 hours
Course Outline
1. Product Conceptualization
- Recognizing customer needs
- Analyzing the market and competitors
- Determining the market size relevant to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing initiatives based on value and effort
- Mapping value and desired outcomes
2. Product Development
- User-centric design (UX/UI)
- Iterative and incremental development using cross-functional teams (Scrum)
- Managing the product backlog and crafting user stories
- Early-stage validation methods (MVP, experiments)
- Setting key product metrics
- Hands-on Design Thinking workshop
- Prompt engineering for leadership (applying AI to products)
- Data-informed design processes
- Service design blueprinting (service mapping)
- Expert-led session on backlog management and prioritization
3. Product Delivery and Customer Engagement
- Managing releases and the product roadmap
- Formulating go-to-market strategies
- User onboarding and post-launch experience measurement
- Collecting feedback from production environments
- Aligning with marketing and sales teams
- Developing the product funnel and monitoring dashboards
4. Value Realization
- Key performance indicators (NPS, DAU, retention, etc.)
- Monetization and pricing frameworks
- Analysis of the customer funnel
- Evaluating customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and long-term sustainability
- Product Profit & Loss (P&L) analysis
- Constructing the business case
Conclusion and Future Actions
Requirements
- Foundational knowledge of banking operations
- Practical experience in digital product development
- Basic familiarity with AI principles
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation
- Banking specialists engaged in AI-informed product design
Testimonials (1)
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