BCS Practitioner Certificate in Digital Product Management Training Course

Product Management Essentials

• Grasping the responsibilities of a product manager
• Attributes specific to digital products
• Essential skills and duties

Product Vision and Strategy

• Creating a viable product vision
• Aligning strategies with organisational targets
• Establishing outcomes and value propositions

Market and Customer Insights

• Discovery instruments and research methodologies
• Recognising customer needs and behavioural patterns
• Validating hypotheses and collecting evidence

Product Roadmapping

• Building organised and achievable roadmaps
• Techniques and frameworks for prioritisation
• Conveying the direction of the roadmap

Product Development and Delivery

• Collaborating efficiently with delivery teams
• Considerations for agile and iterative delivery
• Defining, assessing, and refining product requirements

Product Performance and Measurement

• Establishing KPIs and performance indicators
• Interpreting product data for actionable insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Guiding products through various lifecycle phases
• Spotting chances for improvement
• Ensuring long-term product sustainability

Stakeholder Collaboration

• Creating alignment among functional teams
• Handling expectations and communication flows
• Enabling well-informed product decisions

BCS Examination Preparation

• Exam structure and study guidance
• Learning advice and suggested materials
• Review of practice questions

Recap and Future Actions