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Course Outline
Module 1: ChatGPT Essentials & Ethics (mandatory)
Focus: Foundational knowledge, business context, and ethical considerations
- Understanding ChatGPT’s architecture, model limitations, and capabilities
- Ethical principles, privacy, and security in business applications
- Real-world business use cases – identifying what works and what does not
- Techniques for crafting effective prompts and avoiding common errors
- Overview of the ChatGPT interface and differences between Free and Plus versions
- Practical exercises using basic business examples
Module 2: ChatGPT for Customer Experience
Focus: Leveraging ChatGPT to improve client communication and enhance CX
- Creating personalized responses to complaints and inquiries
- Adapting tone and style according to customer profiles (age, tech proficiency, attitude)
- Applications in social media platforms (Facebook, Instagram, TikTok)
- Developing templates for emails, chats, and surveys
- Assisting with chatbot logic and conversation flows (without direct integration)
- Evaluating and automating responses – determining when ChatGPT is suitable and when it is not
Module 3: ChatGPT for Project & Task Management
Focus: Strengthening internal communication, task structuring, and follow-up
- Drafting agendas, organizing meetings, and documenting minutes
- Managing tasks, setting reminders, and tracking progress with AI support
- Transforming unstructured input into clear action items
- Facilitating cross-functional communication and writing precise project updates
- Generating alternative solutions or options for project objectives
- Collecting and interpreting internal team feedback using AI
Module 4: ChatGPT for Product & Strategic Innovation
Focus: Ideation, competitive analysis, and process optimization
- Generating and categorizing product ideas based on market needs and trends
- Analyzing competitors using publicly available data
- Simulating user journeys and prototyping with AI assistance
- Identifying inefficiencies and unnecessary process steps
- Utilizing ChatGPT for decision support and strategic planning
- Preparing presentations, campaign concepts, and innovation documentation
Requirements
Prerequisites
- Familiarity with fundamental digital communication and collaboration tools
- Prior experience in managing teams, projects, or business functions
- No programming knowledge required
Target Audience
- Team leads, department heads, and senior managers
- Business executives looking to boost efficiency and decision-making through AI tools
- Professionals tasked with driving innovation, process improvement, or digital transformation
21 Hours
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
