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Course Outline
Identifying the Target Market
- Developing audience personas
- Applying market research techniques
- Recognizing the social media behaviors of key customers
Choosing Appropriate Social Media Platforms
- Evaluating platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Matching business objectives with platform capabilities
- Optimizing profiles to maximize engagement
Formulating a Social Media Strategy
- Establishing content pillars and defining content types
- Designing content calendars and scheduling posts
- Striking a balance between organic and paid content
Competitive Analysis
- Pinpointing major competitors
- Examining their social media approaches
- Leveraging insights to gain a competitive edge
Developing and Managing Paid Advertising
- Overview of social media advertising
- Configuring ad campaigns and defining audience targeting
- Monitoring ad performance and optimizing results
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and complaints
- Promoting user-generated content and interaction
Social Media Crisis Management
- Spotting emerging social media crises
- Drafting a crisis response plan
- Sustaining brand credibility during high-pressure situations
Evaluating Success via Social Media Metrics
- Key performance indicators (KPIs) for social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Addressing legal aspects and data privacy
- Ensuring ethical engagement and responsible content sharing
Summary and Future Steps
- Review of core concepts
- Resources for ongoing professional development
- Question and answer session
Requirements
- Fundamental knowledge of major social media platforms
- Acknowledgement of core digital marketing principles
- Prior experience in content creation is advantageous
Target Audience
- Social Media Managers
- Marketing Professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
