Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

This instructor-led, live training in Bulgaria (online or onsite) is designed for marketers who aim to use AI to enhance their digital marketing strategies through valuable customer insights.

Upon completion of this training, participants will be able to:

• Utilize AI software to enhance how brands engage with users.
• Deploy chatbots to refine the user experience.
• 
  Boost productivity and revenue by automating tasks.

AI in Digital Marketing involves utilizing artificial intelligence technologies to boost sales, enhance targeting precision, enable personalization, and optimize campaigns within the advertising sector.

This instructor-led live training, available either online or onsite, is designed for intermediate-level OOH/DOOH sales professionals looking to harness AI for prospecting, tailoring proposals, analyzing data, and simulating pitches, with a specific emphasis on programmatic integrations like DV360 and Place Exchange.

Upon completing this training, participants will be capable of:

• Utilizing AI tools to identify and qualify high-value prospects.
• Employing AI-driven personalization to develop engaging client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Simulating sales pitches using AI for both preparation and improvement.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To request customized training for this course, please reach out to us to arrange.

This program examines the practical application of artificial intelligence within the marketing strategies of private higher education institutions. It addresses key areas such as content development and positioning, managing institutional reputation, optimizing campaigns, innovating products, enhancing academic offerings, managing internal change and culture, and engaging stakeholders, all viewed through an AI-enhanced perspective.

This instructor-led live training, available either online or on-site, is designed for marketing and communications professionals at the intermediate level in higher education. It focuses on applying AI to boost student recruitment, enhance institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-supported content for academic and brand positioning that aligns with target personas and distribution channels.
• Crafting reputation and public relations strategies informed by AI for both online and offline environments.
• Enhancing digital campaigns through segmentation, attribution modeling, and advanced analytics.
• Proposing AI-driven innovations for academic programs and supplementary services.
• Planning internal change management and digital culture initiatives to facilitate AI adoption.
• Designing engagement tactics for schools and prospective students utilizing AI-enabled workflows.

Course Format

• Interactive lectures and discussions.
• Practical labs using sample AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• For a customized version tailored to your specific institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be integrated into everyday sales and market analysis tasks — ranging from automating routine workflows to generating predictive insights and creating visual dashboards.

Designed as an instructor-led live training (available online or onsite), this program targets beginner to intermediate commercial professionals eager to leverage AI tools to boost productivity, enhance market intelligence, and drive data-informed sales decisions.

Upon completion of this training, participants will be capable of:

• Explaining core AI concepts and tools pertinent to sales and market analysis.
• Automating administrative and communication duties using AI assistants.
• Preparing and analyzing sales and market data by leveraging AI-assisted features in Excel and Power BI.
• Developing simple predictive models and interpreting short-term forecasts regarding customer behavior and demand.
• Creating dashboards and visual reports that effectively convey sales and market insights.
• Designing basic AI-assisted workflows to enhance productivity and decision-making within commercial teams.

Course Format

• Concise interactive lectures accompanied by live demonstrations.
• Guided, hands-on exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities culminating in a final practical mini-project.

Customization Options

• To arrange a customized training session for this course, please reach out to us.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led, live training (available online or onsite) is tailored for professionals with little to no prior experience in AI who aim to enhance their efficiency by integrating ChatGPT into their daily routines.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Apply ChatGPT effectively across various workplace tasks.
• Craft optimized prompts to elicit higher-quality responses.
• Recognize ChatGPT’s limitations and adhere to best practices for usage.

Course Format

• Interactive lectures and discussions.
• Ample exercises and practical sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To request a customized training session for this course, please contact us to arrange.

This instructor-led, live training in Bulgaria (online or onsite) is designed for marketers looking to utilize ChatGPT for their marketing initiatives. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Leverage ChatGPT to craft engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to conserve time and boost efficiency.

This instructor-led, live training in Bulgaria (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led live training in Bulgaria (online or onsite) is tailored for intermediate to advanced marketing professionals seeking to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated campaign management.

Upon completion of this training, participants will be equipped to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Harness AI for precise audience segmentation and personalized marketing efforts.
• Seamlessly integrate DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to forecast customer behavior and enhance targeting precision.

This instructor-led, live training in Bulgaria (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all proficiency levels who aim to utilize generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be equipped to:

• Grasp the core principles of generative AI and its applications within marketing.
• Employ generative AI tools and platforms for campaign development.
• Create personalized marketing content using AI models.
• Incorporate AI-generated content into broader marketing strategies.
• Analyze and refine AI-driven marketing campaigns for improved performance.

This instructor-led, live training in Bulgaria (online or onsite) is designed for intermediate-level marketing and sales professionals who want to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.