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Duration 14 hours (2 days)
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The current programmatic OOH landscape
- How AI enhances sales and operational efficiency
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-driven insights
- Implementing predictive lead scoring models
- Integrating AI prospecting capabilities with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Leveraging AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Gathering and processing OOH campaign data
- Using AI tools for campaign performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools
- Conducting scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Exploring automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- A foundational grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising processes
- Prior experience in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Programmatic advertising specialists
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
