AI for Institutional Marketing: Strategies for Private Higher Education Training Course

This practical one-day course is tailored for marketing and social media professionals who already work with Canva and CapCut on a regular basis and are looking to advance beyond their current approaches.

The training emphasizes advanced content development, AI-supported workflows, and streamlined production of marketing and social media materials. Instead of going over basic platform functions, participants will explore techniques and features that allow for more efficient creation, adaptation, and refinement of content while upholding quality and brand consistency.

While AI plays a significant role in the training, the scope extends beyond it. Participants will also enhance their skills in visual design, short-form video, content adaptation, branding, and cross-platform production.

The course leverages realistic marketing and social media scenarios, enabling participants to directly apply these techniques to the content they produce in their daily roles.

Learning Outcomes

By the end of the course, participants will be able to:

• Utilize advanced Canva and CapCut features beyond their everyday workflows.
• Recognize where AI can add meaningful value to their content-production process.
• Apply AI-assisted tools to speed up creative development and content output.
• Create and adapt visual and video content for various platforms and formats.
• Generate multiple content variations from a single campaign concept or asset.
• Enhance images, video, audio, and other content elements using AI-assisted features.
• Establish more efficient workflows for recurring marketing and social media content.
• Maintain brand consistency across templates, AI-generated content, and reusable assets.
• Integrate Canva and CapCut more effectively within a unified content-production workflow.
• Critically assess AI-generated content and make informed creative decisions rather than depending solely on automation.

Format

The course combines:

• Interactive instructor-led sessions.
• Live demonstrations of advanced Canva and CapCut capabilities.
• Practical marketing and social media scenarios.
• Hands-on exercises.
• AI-assisted content-production exercises.
• Workflow optimisation activities.
• Discussion of participants' existing workflows.
• Practical application using real-world content.

Course Customisation Options

The course can be customised around the participants' existing workflows, brand requirements, and primary social media channels.

Customisation may include:

• Using the company's existing Canva templates and brand assets.
• Working with participants' own content.
• Focusing on specific social media platforms.
• Focusing on specific types of marketing content.
• Identifying repetitive tasks suitable for AI-assisted workflows.
• Exploring the specific Canva and CapCut AI capabilities available within the participants' current subscriptions.
• Building exercises around the company's actual content-production process.

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• Grasp the fundamentals of ChatGPT and its operational mechanisms.
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Upon completion of this training, participants will be equipped to:

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Upon completion of this training, participants will be equipped to:

• Grasp the core principles of generative AI and its applications within marketing.
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