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Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communication workflows.
  • Understanding capabilities and limitations when crafting public-facing messages.
  • Practicing responsible and ethical communication using AI tools.

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, alerts, and formal statements.
  • Creating platform-specific versions for web, print, and social media.
  • Ensuring factual accuracy and readiness for approval processes.

Social Media Messaging with ChatGPT

  • Developing concise, platform-appropriate posts for X, LinkedIn, and Facebook.
  • Adjusting tone and voice to align with target audiences.
  • Generating campaigns complete with hashtags, calls to action, and timing recommendations.

Multilingual Content and Translation Support

  • Utilizing ChatGPT for rapid and accurate message translation.
  • Adapting cultural tone and structure in citizen-facing content.
  • Verifying translated content for readability and accessibility compliance.

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and updates.
  • Incorporating tone and style guidance directly into prompts.
  • Using examples to shape ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs.
  • Prompting for specific tones, such as informative, empathetic, or reassuring.
  • Reviewing outputs against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • Public relations teams.
 7 Hours

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