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Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into external communication workflows.
- Understanding capabilities and limitations when crafting public-facing messages.
- Practicing responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Prompting ChatGPT to generate policy updates, alerts, and formal statements.
- Creating platform-specific versions for web, print, and social media.
- Ensuring factual accuracy and readiness for approval processes.
Social Media Messaging with ChatGPT
- Developing concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Adjusting tone and voice to align with target audiences.
- Generating campaigns complete with hashtags, calls to action, and timing recommendations.
Multilingual Content and Translation Support
- Utilizing ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure in citizen-facing content.
- Verifying translated content for readability and accessibility compliance.
Templates and Reusable Prompts
- Developing reusable content structures for FAQ responses and updates.
- Incorporating tone and style guidance directly into prompts.
- Using examples to shape ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all outputs.
- Prompting for specific tones, such as informative, empathetic, or reassuring.
- Reviewing outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public relations teams.
7 Hours
Testimonials (2)
How to best integrate AI into the daily operations, project management, and strategic planning of the organization.
Mincho Dimitrov Benov
Course - AI and Modern Project Management for NGOs
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.