Course Outline
Introduction
• Understanding product failure: The risk of building solutions for non-existent needs
Customer Interviews
• Developing an effective interview guide
• Asking neutral questions to avoid influencing the customer
• Synthesizing the data gathered
Journey and Process Mapping
• Charting the complete customer journey
• Pinpointing genuine friction points
From Insights to Action
• Formulating hypotheses from gathered insights
• Converting hypotheses into structured backlog items
Prototype Testing
• Cost-effective idea validation prior to development
• Collaborating with UX teams on prototype creation
Practical Application
• Executing an interview cycle and journey mapping exercise on a real-world case
Summary and Next Steps
Requirements
Prerequisites
• No previous experience in customer research is necessary
Intended Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to drive decisions with evidence-based customer data
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.