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Course Outline

Introduction to Customer Communication

  • The importance of effective communication
  • Applying emotional intelligence to customer relations
    • Emotional intelligence principles for dealing with difficult clients
    • Active listening and empathy
    • Strategic language to shift a difficult client's attitude
  • Characteristics of modern customers
  • Factors contributing to difficult client behavior:
    • Personal nature or personality traits
    • Desire to gain additional benefits
    • Lack of understanding regarding sales terms and conditions
    • Prior negative customer service experiences
    • Failure to meet product or service quality standards
    • Personal or financial losses due to inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts stemming from calculation errors
  • Conflicts resulting from unmet expectations

Handling Complaints and Claims

  • Identifying the core problem
  • Assigning responsibility for managing the conflict
  • Techniques for addressing objections (e.g., the "fog bank" technique)
  • Case study: Resolving a complaint about unsatisfactory service

Strategies for Conflict Resolution

  • Steps for effective resolution
  • Active listening and proposing viable solutions
  • Specific techniques for managing difficult clients (e.g., the "mirror" technique)
  • Transforming objections into sales opportunities
  • Other useful strategies

Self-Care and Emotional Management

  • The importance of self-care when dealing with complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and importance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analyzing feedback data
  • Using insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A basic understanding of customer service principles
  • Experience in client-facing roles
  • An interest in developing communication and conflict resolution skills

Target Audience

  • Customer service representatives
  • Sales and account management staff
  • Supervisors and team leaders responsible for client relations
 14 Hours

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