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Course Outline
1. Introduction to Internet Marketing
- a. Defining 'Internet Marketing'
- b. Understanding Performance
- c. Opportunities in Digital Activities (Advertising Platforms, SEO, Analytics)
- d. Planning Your Digital Activities
2. Developing a Strategy for Marketing Activities
- a. Drafting a brief and defining clear objectives
- b. Selecting advertising platforms and prioritizing activities (Introduction to campaign types within various activities)
- c. Creating an action plan, timeline, and personas while accounting for tests and trends
- d. Budget selection and optimal time-based allocation
3. Managing Your Marketing Team
- a. Collaborating with an agency – possible forms of cooperation
- b. Pros and cons of agency cooperation
- c. Managing an in-house marketing team: task delegation and performance maximization
- d. Processes and tools that streamline workflow
4. Measuring E-Marketing Effectiveness
- a. Key factors to consider when evaluating activity effectiveness
- b. Fundamental measurement indicators
- c. Analysis of sample campaign reports (including platform reports, Analytics data, and specialized reports)
Requirements
Foundational knowledge of Internet marketing is required.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
