Agile Product Management - Growth Marketing Training Course
Agile Product Management is a methodology utilized in the development of products and services that prioritizes adaptability, teamwork, and responsiveness to change throughout the entire product lifecycle.
This instructor-led, live training (available online or onsite) is designed for marketing leaders who want to learn how to use Agile frameworks to refine growth marketing strategies, build customer-focused products, and drive scalable expansion.
Upon completing this training, participants will be able to:
- Comprehend the essential frameworks applied in Agile product management.
- Evaluate the potential demand for new products and services.
- Master the principles of pricing new products and techniques for optimizing value.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practical application.
- Hands-on implementation within a live-lab environment.
Customization Options
- To arrange customized training for this course, please get in touch with us.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Foundational knowledge of product management concepts
- Familiarity with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Open Training Courses require 5+ participants.
Agile Product Management - Growth Marketing Training Course - Booking
Agile Product Management - Growth Marketing Training Course - Enquiry
Agile Product Management - Growth Marketing - Consultancy Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
Upcoming Courses
Related Courses
Managing Projects using Waterfall and Agile Techniques
14 HoursThis 2-day course is ideal for IT professionals keen on exploring the Waterfall model and traditional strategies for addressing its limitations, including Agile methodologies.
Day 1 provides an overview of these approaches, helping you determine which might best suit your environment.
Day 2 focuses on project management techniques and best practices derived from Agile that can be applied in both Waterfall and Agile contexts.
Agile Business Analysis
14 HoursThis course centers on the business analyst's role to ensure success within Agile projects. Participants will learn how to collaborate effectively with the development Team, Product Owner, Scrum Master, and Customers to streamline the development process. The training includes a simulated project where participants practice handling common scenarios.
Agile, DevOps, and Software Quality for Engineering Educators
42 HoursThis instructor-led, live training in Bulgaria (online or onsite) is aimed at engineering and design professors who wish to understand, apply, and teach modern software development practices relevant to systems engineering, civil engineering, design, and architecture disciplines.
Agile Essentials
14 HoursThe iSQI Agile Essentials course offers an internationally recognized qualification designed for professionals involved in agile projects who wish to become proficient in working within an agile environment. This program is suitable for Project Managers, Quality Managers, Software Development Managers, Business Analysts, Developers, Testers, IT Directors, and Management Consultants. The curriculum is divided into eight sections, guiding participants through the entire agile project lifecycle—from release planning and crafting user stories to conducting iteration reviews (showcases) and retrospectives. On the first day, the emphasis is on foundational principles, with 55% dedicated to theory and 45% to practical exercises. The second day shifts focus to practical application, allocating 40% to theory and 60% to hands-on exercises.
Course Objectives
- Understand and value the principles of the Agile Manifesto and its approach to software development
- Recognize the roles and responsibilities within an agile team
- Learn how to contribute as an agile team member to define quantifiable requirements
- Apply whole-team quality methods to ensure acceptance criteria are satisfied
- Appreciate the significance of effective Iteration Reviews and how to drive continuous improvement through retrospectives
Agile Software Testing with Continuous Integration
28 HoursAgile Software Testing comprises testing practices that deliver timely and continuous feedback on software quality issues, adhering to the principles of agile development.
Continuous Integration (CI) involves all team members merging their work several times a day.
Agile Software Testing Overview
7 HoursThis course offers a concise introduction to Agile software testing. It covers essential testing concepts within the context of Agile (Scrum) development, utilizing Crispin & Gregory's Agile Testing Quadrants model as a framework to examine modern principles and practices of Agile testing.
Introduction to Agile Testing
14 HoursIn this two-day program, participants receive a concise overview of Agile software testing. The curriculum covers core testing concepts situated within the Agile (Scrum) development lifecycle, utilizing Crispin & Gregory’s Agile Testing Quadrants model as a guiding framework to examine modern Agile testing principles and practices.
Target Participants
This course is designed for development teams seeking to enhance their testing methodologies within an Agile environment.
It is also appropriate for individuals considering testing as a professional path and serves as a recommended prerequisite for the iSQI Certified Agile Tester certification.
Business Modeling for an Agile Enterprise
14 HoursObjective:
This course assists Business Analysts in mastering the efficient modeling and validation of business processes and resources. The goal is to enhance organizational agility by aligning with the target architecture and responding to evolving market demands.
Over the course of two days, participants will learn how to model business processes and resources to accommodate shifts in goals, strategies, and capabilities within the target architecture. Leveraging key business performance elements—such as strategies, tactics, KPIs, and business capabilities—delegates will develop a vision-centric business process and resource map. They will then utilize BPMN and UML notations tailored to their professional context to adapt these models to changing strategies, tactics, and policies.
Jenkins: Continuous Integration for Agile Development
14 HoursThis instructor-led, live training in Bulgaria covers the concepts, tools, and techniques needed to carry out continuous integration of your software projects in an Agile environment. Participants carry out a series of hands-on exercises throughout the course to apply their knowledge in real situations. Interaction among instructor and participants is encouraged. Real-world cases are discussed and specific issues and questions are addressed and resolved in class.
Effective Agile Project Management with Jira & Confluence
7 HoursJIRA Software is a robust tool for Project Management, yet users often prioritize the tool over the methodology itself.
This instructor-led, live training introduces participants to the combined power of Jira and Confluence, working in tandem to help teams successfully deliver products or projects. Participants will learn how to utilize these tools efficiently to streamline handling of User Requirements, Testing, and Communication, all consolidated in one centralized location.
Key topics include JIRA projects, Confluence spaces, workflows, boards (Kanban & Scrum), planning and dependencies, Jira/Confluence integration, reporting, essential fields, custom fields, issue types, screens, and filtering.
By the end of this training, participants will be able to:
- Create a Scrum or Kanban project
- Configure Jira to effectively manage the project
- Manage issues efficiently
- Design necessary screens to handle various issue types
- Create workflows and boards, and understand their interaction
- Perform basic and advanced searches and analyses
- Generate and review reports essential for both the team and management
Lean and Agile Tools for Managing Requirements, Projects, and Banking Processes
16 HoursLean is a methodology focused on maximizing value while minimizing waste in processes.
This instructor-led, live training (online or onsite) is aimed at intermediate-level banking and process management professionals who wish to apply Lean and Agile tools to improve efficiency in managing requirements, projects, and operational processes.
By the end of this training, participants will be able to:
- Understand and apply Lean principles in the context of banking processes.
- Use Lean tools to optimize requirements gathering and project execution.
- Implement and manage Kanban boards for effective workflow management.
- Identify and eliminate waste in banking and service-oriented processes.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on application of Lean and Agile tools in case-based scenarios.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Practitioner in Agile Quality (PAQ) certification
21 HoursThe PAQ certification course is a three-day, experiential training program designed to sharpen practical skills that participants can immediately apply in their professional environments.
The examination is conducted as a 'hands-on' assessment. Candidates receive a product backlog release that includes user stories, related design documentation, and a 'multi-drop' application pre-loaded with defects. Participants are provided with clear instructions outlining the expectations for the practical assessment and the opportunity to produce the necessary work products. Each assessment includes one or two additional scenario-based questions requiring written responses (up to five questions in total), which address a range of competencies. Both the written answers and the outputs for the product backlog release are evaluated by an independent assessor. The assessment lasts for 2.5 hours.
SAFe® Product Owner/Product Manager with POPM Certification
14 HoursThe "SAFe® Product Owner/Product Manager with POPM Certification" training is a two-day course that equips participants with the skills necessary to effectively manage value delivery in a Lean Enterprise. Participants will learn about the Agile Release Train (ART) principles, Program Increment planning, writing Epics, and how to effectively fulfill the roles of Product Owner and Product Manager. The training also covers topics related to the Continuous Delivery Pipeline and DevOps culture, enabling participants to integrate effectively into processes and continuously improve the ART.
SAFe Release Train Engineer (RTE)
21 HoursThis instructor-led, live training in Bulgaria (available online or onsite) is intended for advanced-level Release Train Engineers (RTEs) who wish to deepen their grasp of their responsibilities and enhance their skills.
By the conclusion of this training, participants will be able to:
- Understand the role and responsibilities of a SAFe Release Train Engineer (RTE).
- Learn how to facilitate Agile Release Trains (ARTs) and drive continuous delivery.
- Develop skills in planning and executing Program Increment (PI) events.
- Gain expertise in managing risks, dependencies, and impediments.
- Acquire techniques to foster relentless improvement and Agile transformation.
Leading the Lean-Agile Software Enterprise with the Scaled Agile Framework® - Scaled Agilist Certification (SA)
14 HoursThis two-day course covers the Lean-Agile principles and practices of the Scaled Agile Framework® (SAFe®).
You will learn how to execute and release value through Agile Release Trains, how to build an Agile Portfolio, and how to lead a Lean-Agile transformation at enterprise scale.
You will gain an understanding of the Lean-Agile mindset and how to apply the principles and practices of SAFe to support Agile teams, programs, program portfolio management, and to coordinate large Value Streams. Attending the class prepares you to take the exam and become a certified SAFe® Agilist (SA). Associated Certification: SAFe Agilist (SA)